Dabur announced that it would be tying up with kirana or local mom-and-pop stores to increase its visibility. Dabur will be using a concept such as Hindustan Lever Ltd. (HLL)’s system of allowing kirana’s to join their Super Value Store programme. For its initial testing, the company is using local kirana stores in Ahmedabad, Chandigarh and Ranchi.
Friday, March 23, 2007
Source: Business Standard

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